Real Problems We Solve

Three real problems. Before the cost. After the fix.

Each scenario shows the cost of the manual state, the digitised state, and the payback maths. These are illustrative calculations based on industry benchmarks — your specific numbers are calculated during the Assessment.


01 / Renewal Automation
Scenario 1 — Flagship Use Case

Renewal Automation

Your CSMs are manually calculating renewals that your contracts already defined. Index-linked price increases, advance notices, CRM updates, finance notifications — all done by hand, 60 times a year, per CSM.

Before

  • CSM reviews renewal calendar weekly — manually
  • Manually calculates new price using last year’s contract + agreed index
  • Drafts renewal notice email and sends to customer
  • Updates CRM with new pricing by hand
  • Notifies finance to update billing
  • Handles disputes when customer didn’t expect the price increase
  • ~3 hours per renewal × 60 renewals = 180 hrs/year per CSM
€45,000

/year wasted across a 5-person CS team

After

  • System identifies all renewals 90, 60, and 30 days out
  • Pricing calculated automatically from contract terms + published index
  • Renewal notices generated and dispatched automatically
  • CRM, billing, and finance updated in real time
  • Disputes drop — customer received clear advance notice
  • < 30 minutes per renewal × 60 = 30 hrs/year per CSM
  • 150 hours/year per CSM returned to proactive work
€9,000

/year saved per CSM in renewal admin alone

“Your CSM is doing maths that your contract already defined. That’s not their job. Let’s give it back to them.”



02 / Sales-to-CS Handover
Scenario 2

Sales-to-CS Handover Automation

Deal closes. Sales sends a Slack message. CS reads the contract PDF, asks questions, sets up the customer manually. Welcome email goes out 3–5 days later. Industry data: 40–60% of customers have a poor onboarding experience.

Before

  • 2–5 hours per new customer chasing information from sales
  • 3–6 hours per week per CSM during onboarding coordination
  • Customer experience: silence for days after signing
  • If CSM is sick, onboarding context lost entirely
  • Finance unaware of provisioning status
  • ~80 hrs/month wasted on handover friction
€57,600

/year wasted on handover friction (20 new customers/month)

After

  • Contract signed digitally — triggers automatic data extraction into CRM
  • Handover task auto-created with complete customer brief
  • Customer receives welcome sequence within minutes
  • Onboarding workflow launches automatically
  • Finance notified when provisioning complete
  • Time-to-first-value contact: minutes instead of days
€55,000+

/year saved in admin time alone

“Your sales team did their job. Your CS team is ready to do theirs. The 5-day gap between them is purely operational friction. Let’s eliminate it.”



03 / Pre-Sales Pipeline
Scenario 3

Pre-Sales Pipeline Visibility & Proposal Generation

Pipeline managed through a CRM nobody trusts. Reps maintain personal spreadsheets alongside it. Proposals built by editing last month’s PowerPoint. Pricing is informal. Pipeline reports take hours and are stale before they’re read.

Before

  • 3–5 hours per week per rep on CRM admin and pipeline maintenance
  • 2–4 hours per proposal built manually
  • 30–60 mins per pipeline report compilation
  • Pricing decisions made informally
  • Leads going cold because nobody followed up
  • ~50 hrs/month wasted across a 3-person sales team
€36,000

/year wasted (3 reps)

After

  • All leads captured automatically with consistent fields
  • Lead scoring runs against fit criteria
  • Proposals generated from CRM deal data — tracked digitally
  • Pricing rules enforced with audit trail
  • Pipeline reports auto-generated and always current
  • Cold lead triggers fire automatically
€32,000+

/year saved on admin time

“Your reps are spending a third of their week on CRM admin instead of selling. The system should be doing this — not them.”


04 / Combined Picture
The Combined Picture
€350K+

/year in combined pre-sales and post-sales process waste — before counting up to €1M+ in preventable churn.

Function Annual Waste Primary Revenue Risk
Pre-Sales (3 reps) More than €170K Deals lost to slow process and poor qualification
Post-Sales (5 CSMs) More than €180K Churn from unmanaged accounts and reactive renewals
Combined More than €350K / year Up to €1M+ in preventable churn

These are illustrative calculations based on industry benchmarks and prior engagement data. Your specific numbers are calculated during the Assessment.

See yourself in one of these scenarios?

The Assessment turns these industry estimates into a business-specific calculation for your company.

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